Some of the in-house marketing strategies you can employ these days without the help of an expensive advertising agency are truly impressive—but it certainly helps a lot if you have a modern Xerox multifunction printer.
Readers may recall that a while back in our post Use Your Xerox MFP to Skyrocket Revenue & Customer Engagement With Cross-Media Marketing we discussed how Xerox’s XMPie personalized communications software helps organizations facilitate cross-media marketing campaigns, which allows you to extend your reach beyond print by bringing in elements like email, web, and mobile communications.
This, however, is just one if the areas in which XMPie can dramatically improve the engagement and ROI of your the marketing materials you create in-house. In today’s post, we’ll be taking a look at some of the other features XMPie brings to the table.
Let’s start by learning a bit more about Variable Data Printing.
How Data-Driven Print and Variable Data Printing Can Enhance Marketing Efforts for Organizations of All Sizes
Data-driven variable data printing (VDP) is a technique that uses specific information to personalize and customize each of your print marketing materials, such as flyers or mailers. This means that you can target preexisting or potential customers with tailored messages, often vastly enhancing the effectiveness of your marketing efforts.
For example, imagine that you own an auto mechanic shop. You might use VDP in a service reminder mailer sent out to customers who have visited the shop for a tune-up before, but haven’t been back in, say, the past year. By utilizing information like the car’s make, model, and last service date, you could create a batch of very unique mailers that remind each customer of specific upcoming maintenance or offers tailored to their vehicle’s needs.
As you can imagine, this would be far more likely to encourage them to return for service than a generic service reminder mailer sent out to everyone would.
Print Shop Owners, You’re Going To Love This: XMPie Has Amazing Web-To-Print Solutions
If you’re a decision-maker at a print shop, you might be very interested to learn about XMPie’s web-to-print offerings. XMPie’s PersonalEffect Storeflow software streamlines the ordering process for customers… which ultimately can take a lot of the pressure off of you.
By allowing clients to customize, preview, and order printed materials online, the software enhances efficiency, empowers your customers with personalized print solutions, and can expand your shop’s ability to reach a broader customer base, all of which contribute to increased revenue and customer satisfaction. What’s not to love?
And setting up XMPie’s web-to-print software shouldn’t present a significant challenge either, since the software was designed with user-friendliness in mind—for both you and the end user.
Considering Upgrading Your Office With Modern Xerox Technology? Want To Learn More About XMPie? Just Ask Our Team of Experts at Preferred Document Solutions
Whether you want to get started with XMPie to supercharge your marketing materials with data-driven variable data printing or just find out what the best office equipment for your unique needs would be, our team is standing by to provide you with expert-level assistance. Feel free to come in and see us at our Colorado Springs location, give us a call at (719) 634-1134, or contact us online. You’re also more than welcome to request a free online quote.
