Did you know that Procter and Gamble is one of (if not the) largest advertiser in the world? The parent company of consumer brands like Tide, Gillette, and many others, estimates assume that P&G’s annual ad spend is somewhere between $8 and $10 billion-with-a-B per year. Oh, to have an advertising budget like that! Sadly, the rest of us will have to make do with what we have. For startups and small [...]
Some of the in-house marketing strategies you can employ these days without the help of an expensive advertising agency are truly impressive—but it certainly helps a lot if you have a modern Xerox multifunction printer. Readers may recall that a while back in our post Use Your Xerox MFP to Skyrocket Revenue & Customer Engagement With Cross-Media Marketing we discussed how Xerox’s XMPie personalized communications software helps organizations facilitate cross-media marketing campaigns, [...]
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