variable data printing - Preferred Document Solutions

When Manual Processes Beat Automation (And When They Don’t)

Here on the Preferred Document Solutions blog, and basically anywhere that modern office technology is discussed, automation is the talk of the town. Everywhere you look, you can find tips on how to automate common office workflows to make your day-to-day tasks easier and more efficient. Xerox in particular is an industry leader in all things automation. They’ve built an impressive arsenal of automation tools to help you do exactly that, and [...]

A Smarter Way To Reach Customers Using Xerox’s PersonalEffect Print

Did you know that Procter and Gamble is one of (if not the) largest advertiser in the world? The parent company of consumer brands like Tide, Gillette, and many others, estimates assume that P&G’s annual ad spend is somewhere between $8 and $10 billion-with-a-B per year. Oh, to have an advertising budget like that! Sadly, the rest of us will have to make do with what we have. For startups and small [...]

Take Your In-House Marketing Materials to the Next Level With XMPie

Some of the in-house marketing strategies you can employ these days without the help of an expensive advertising agency are truly impressive—but it certainly helps a lot if you have a modern Xerox multifunction printer. Readers may recall that a while back in our post Use Your Xerox MFP to Skyrocket Revenue & Customer Engagement With Cross-Media Marketing we discussed how Xerox’s XMPie personalized communications software helps organizations facilitate cross-media marketing campaigns, [...]

Use Your Xerox MFP to Skyrocket Revenue & Customer Engagement With Cross-Media Marketing

Ever since digital advertising really took off, there’s been an argument between marketers—which is better? Online advertising, or traditional print marketing? Both sides have compelling arguments. Digital marketing is cheaper. Print advertising gets better response rates. You can reach a wider audience with digital marketing. Print advertising is more personal. And on and on the debate goes. However, the really smart marketers know that the best kind of marketing isn’t one or [...]