print advertising

Use Your Xerox MFP to Skyrocket Revenue & Customer Engagement With Cross-Media Marketing

Ever since digital advertising really took off, there’s been an argument between marketers—which is better? Online advertising, or traditional print marketing? Both sides have compelling arguments. Digital marketing is cheaper. Print advertising gets better response rates. You can reach a wider audience with digital marketing. Print advertising is more personal. And on and on the debate goes. However, the really smart marketers know that the best kind of marketing isn’t one or [...]

How to Engage Your Customers With Holiday Print Advertising

The holidays are a very powerful time to engage with your customers on a very powerful level. Done correctly, holiday print advertisements can build loyalty, encourage higher sales, and generate word of mouth. The only problem? Everyone else is doing it too. In order to maximize the effectiveness of your holiday advertising campaigns—print or otherwise—you have to stand out from the crowd so you can catch and keep your target audience’s attention. [...]