Did you know that Procter and Gamble is one of (if not the) largest advertiser in the world? The parent company of consumer brands like Tide, Gillette, and many others, estimates assume that P&G’s annual ad spend is somewhere between $8 and $10 billion-with-a-B per year. Oh, to have an advertising budget like that! Sadly, the rest of us will have to make do with what we have. For startups and small [...]
If you’re reading this post, congratulations. You have the ability to positively self-criticize, an absolutely fundamental trait necessary to create engaging, interesting, and effective print marketing material. If you’re willing to ask the question of whether or not your marketing materials are boring, it’s likely that: They’re not that bad, and Even if they are super boring, you have the ability to improve them. Good on you. If you’re ready for your [...]
The holidays are a very powerful time to engage with your customers on a very powerful level. Done correctly, holiday print advertisements can build loyalty, encourage higher sales, and generate word of mouth. The only problem? Everyone else is doing it too. In order to maximize the effectiveness of your holiday advertising campaigns—print or otherwise—you have to stand out from the crowd so you can catch and keep your target audience’s attention. [...]
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