If you’re reading this post, congratulations.
You have the ability to positively self-criticize, an absolutely fundamental trait necessary to create engaging, interesting, and effective print marketing material.
If you’re willing to ask the question of whether or not your marketing materials are boring, it’s likely that:
- They’re not that bad, and
- Even if they are super boring, you have the ability to improve them.
Good on you.
If you’re ready for your reality check, let’s begin with a surprisingly common question:
I Enjoy My Work, But My Industry is Inherently Boring. What Can I Do?
There is no such thing as a boring industry or topic.
We’ll repeat that: there is no such thing as a boring industry or topic.
There are only boring presentations of whatever information you’re trying to convey.
Consider for a moment that bestselling author Malcolm Gladwell once gave a TED Talk about spaghetti sauce. No, really—he did. At the time of this writing over seven million people have listened to that talk.
No matter what industry you’re in, it can always be presented in an interesting way. The best way to do that is usually to get a little focus…
Laser-Focus the Purpose of Your Print Marketing Material
Have you ever read a brochure that sort of meandered about, wandering from one topic to another? Sure, they were all tangentially related, perhaps descriptions of the different services offered by the company, but reading the brochure felt like a real snooze-fest?
Ostensibly you’re in a business that seeks to improve some element of your customer’s lives. Focus on the “big benefit” that you bring to the table—plumbers fix leaks, but they also give you back the ability to have a hot shower, to not have an astronomical water bill, or to prevent water damage to the home you so enjoy living in with your family.
Sometimes the key to eliminating boredom is to simply show your clients the benefits of working with you or purchasing your product rather than giving them a nuts-and-bolts overview of features or technical specifications.
Get Comfortable With White Space
One of the most common design mistakes is to think that your marketing materials, whether we’re talking about a brochure, a mailer, or a package insert, have to be completely packed to the brim with graphics and information.
More stuff = more interesting, right?
Not necessarily. Creative use of white space can draw attention to the elements of your marketing materials that really matter.
The next time you and your team are designing something, try asking yourself what could be removed rather than what else you can add. You might be surprised by how clean and professional the end result is.
Can The Right Office Equipment Help You Be More Interesting?
…Actually, it sort of can.
No, really, consider this—with a business class Xerox printer, you and your team will be able to print more (or all) of your print marketing materials in-house.
What would it mean if you could print your marketing materials yourself? Well, the following, just to name a few benefits:
- In-house printing gives you the ability to create time-sensitive marketing materials more rapidly.
- It’s cheaper and faster to produce content that increases customer engagement.
- Your team will be able to collaborate better with a cloud-capable device. And no, it’s not difficult to set up.
- And so many more boons to efficiency, savings, and quality.
Convinced? Our team at Preferred Document Solutions would be more than pleased to answer your questions and assist you in discovering the equipment that’s going to help your business grow.
You’re encouraged to call us today at at (719) 634-1134, send us an email, or request a free quote here. We look forward to serving you!
