Does your print shop still rely solely on walk-ins and phone orders?
Times have changed, as you no doubt already know. The modern customer expects modern conveniences. That is to say, people want the ability to order exactly what they want, when they want it. An online storefront for your print ship is a must-have. And if you do already have an online storefront, can you honestly say that it’s a truly excellent, user-friendly experience for your customers? Is the backend just as easy for you to use?
If not, you may want to seriously consider using (and falling in love with!) Xerox’s XMPie StoreFlow.
The Best Online Storefront Solution for Print Service Providers: XMPie StoreFlow
StoreFlow is a web-to-print platform designed for print service providers. The system allows you, through a fully customizable website, to interact with customers, accept and manage orders, and deliver orders with a high degree of automation.
You’ll notice in the documentation for StoreFlow that the system isn’t typically referred to as a website—instead called an “online storefront”—and while it is a website, it’s also so much more. If an action can conceivably be performed digitally, as most print services can, your StoreFlow-powered online storefront can handle it for you.
For example, customers can browse your products, customize their designs, upload their own files, and place orders at their convenience (whether your physical shop is open or not!). The platform supports everything from simple business cards to complex variable data campaigns, static products, and user-uploaded documents. Whether one of your customers needs to upload a PDF, Word document, or PowerPoint presentation, StoreFlow can handle it for you.
How StoreFlow Integrates With Your Already-Existing Equipment and Software
StoreFlow is “printer-agnostic,” which means that it can drive jobs to any digital press or hot folder. In other words, you’re not locked into using only Xerox equipment, though being a Xerox product, the system does integrate quite beautifully with Xerox printers and other Xerox services, like FreeFlow Core.
StoreFlow does more than just connect with your printers. It also allows you to view, manage, and sync pricing, inventory levels, and job status information. StoreFlow supports a wide variety of payment processors like PayPal, Stripe, and others—and can even handle invoicing and cost-center billing for you. If you ever ship products via mail, you guessed it, StoreFlow is ready-made to handle shipping for you too, with its built-in FedEx and UPS integrations (or, for others, you can set up a manual shipping method).
There’s more ground than we could possibly cover in a single blog post, but we’ll end this little feature overview with one last (but important) note: if you’re concerned that all StoreFlow-powered websites look the same, don’t. The platform includes an intuitive WYSIWYG theme editor that makes it easy (even for the non technical among us!) to customize fonts, colors, images, and layouts to match your brand.
Print Service Provider? We’re Here To Give You Expert Support and Guidance. Let’s Start a Conversation!
If you’re ready to take your print service to the next level with StoreFlow or any of the other amazing Xerox products and equipment designed to support organizations just like yours, we’ve got your back. Whether you’re just starting out or you’re a seasoned print shop veteran, our team of industry professionals is here to support you. Please contact us today or request a free online quote—we look forward to hearing from you!
