Many small business social media accounts are hit and miss because the person monitoring is often pulled in too many directions and struggles to maintain them due to lack of time. Those who stick with it, consistently engage on the platforms and create a relevant audience are the ones touting success when it comes to social selling. They’re also the smart ones using tools to cut down on the time spend.
Here are 8 of the best small business social media tools out there:
Hootsuite and Buffer
Very similar in capabilities, these two companies are social media scheduling platforms that take the headache out of having to remember to post and publish social content manually. In addition, the platforms allow for bulk scheduling (many posts at one time), robust analytics, and unlimited RSS integrations to make finding relevant articles easier.
AgoraPulse
AgoraPulse is also a social media scheduling platform… and… a whole lot more. Here you can manage social media inboxes so you never miss an important message, run contests and quizzes, receive analytics in PowerPoint format, see how you stack up against your competition and automatically categorize your audience.
EveryPost
This platform extends well beyond scheduling to include content curation, post customization and collaboration with your team in addition to robust analytics and scheduling. The curation feature alone makes it worth your time to consider EveryPost. This feature makes it quite easy to pull content from varied sources such as youtube and RSS feeds and publish it across all your social media platforms.
Bit.ly
Don’t underestimate the power of a link and the data it can provide that will improve your marketing! Bit.ly gives you a way to shorten and create custom URLs, measure campaign (link) performance and collect insights to optimize and improve your efforts.
Tweepi
Although Twitter specific, Tweepi has some powerful features for growing your following. For example, you can find the most relevant users by interest, name, company, location and other criteria. In addition it allows you to easily detect and un-follow spammers and other accounts that add no value to your feed. The social monitoring feature gives insights by #hashtag as well as keeps you informed on what your competitors are up to on Twitter.
Meet Edgar
Ok – this one might be a dream come true. It’s another social media scheduling platform but Meet Edgar also promises to drive more traffic to your website. And does so by ensuring more of your posts are shared, detects and posts relevant content specific to your audience, and saves up to eight hours a week worth of your time by auto re-posting your content so your queue is never empty.
These seven platforms are a great starting point for understanding which tools can help your specific situation. Be sure to look carefully, at which platforms they support to ensure all your accounts will be covered. Most of them also have free trial offer that make it even easier to assess, compare, and decide which one is worth your investment.
Last but not least, there’s one more that’s also worth looking at – and free but only works with Twitter. Add TweetDeck to your list; it’s a monitoring and scheduling platform where you can interact across multiple Twitter accounts in one place so for example you might manage your brand’s and your own Twitters simultaneously.
For more business development growth strategies, visit our blog. If you need help finding the right print or copy solution for your Colorado Springs or Pueblo Colorado business, we’re here to help!
